Updated: Mar 2
Each social media page your company has will have a handle, a category, a description, a profile image and a header image.
I’m going to show you what HMG’s social media pages look like first so that you can get a sense of what I’m talking about.
See how all of our profile and header images match visually? Instagram doesn't have a header image, but the rest all look the same. And each header is sized accordingly.
As we change one header, we change the rest! But, your profile image shouldn't change often. It should always be something that directly represents your business, such as your logo or an image of you if you are an entrepreneur. If it's your logo, and you want to change it, do so strategically.
If you are running a promotion and want to use your header to do so, you might not need to change all of your channel headers. YouTube for example may not change but if the image is of the business as a whole, all the headers should follow suit.
Your social media handles, if possible, should all match as well.
See how all of our handles are @hillsdalemarketing? This allows us to be able to use one @ sign on marketing materials! If your business is just starting or your social page is new, and they don’t match the others, change them! If you cannot, or choose not to, this is OK.
The categories should match as best as they can, even on search engines like Google My Business, Bing for Places, etc.
The short descriptions and slogans or tag-lines all need to all match no matter what. They should have keywords that match the website's short description as well. Instagram is tricky here, it changes often, so that's OK.
You can change your descriptions and tag-lines whenever you wish just as long as they all match across the board. You're reinforcing your message this way!
If you have any questions, schedule a call-I love talking all things marketing!
I make creatively bold brands, experiences and solutions.
Chief Everything Officer