Updated: Dec 30, 2020
If you search for a service or product name on Google right now, you might get a few ads and parts from Google. Sometimes these types of items are so large that you have to navigate half the page to get natural search results. We may still get a few ads even after the search results are complete. Although Google still shows natural results, it is designed to get users to pay attention to ads and other content. These extra sections have caused the amount of organic click through rates (CTR) to decline. However, the increase in the number of Online businesses in the last few years has made competition in SEO much hotter. Websites have no choice but to stay in search results by investing in SEO. Here’s the breakdown: Technical Website Optimization or Tech SEO Tech SEO is the analysis of a website’s technical factors that impact its rankings. There are four variables that make up Tech SEO: code efficiency, website speed, mobile responsiveness and SSL/HTTPS. On-Page SEO On-Page SEO is the optimization of visible page elements that affect rankings such as the page title and meta description, the keywords, how you match the content and the keyword clusters, , ALT tags, how you tag your H1, H2, H3, etc. and paragraphs and what you set your URLs to be and lastly how you match your site to the requirements of the search engines. Off-Page SEO Off-Page SEO is the implementation of optimization elements not related to the page itself which include just two elements: achieving and maintaining a successful social media presence and ensuring you have proper backlinks in place all over the Internet, not just on social media. Reputation Management Reputation Management is another important part of search optimization service a professional SEO company should be offering. Search Engine Marketing (SEM) SEM services are a form of Internet or digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Mobile SEO Mobile SEO is very important on Google because they use the mobile-first index to get sites ranked on all devices. User’s Experience Fifty five percent of American teens and forty one percent of American adults use voice search. And according to Google, over twenty percent of searches on mobile devices are. Users have an undeniable role in understanding your website from search engines. Unfortunately, the user experience is dependent on many factors and its evaluation is very complex.