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Brands Are Perceptions

Updated: Mar 2, 2022

You can't hold them or hear them or even touch them.

Brands live in the minds of everyone who experiences them.

• Employees

• Investors

• The Media

• Customers

Creating a brand can't be done overnight.

What do you do better than anybody else?

1. What are your unique values? (Plural)

2. Who are your customers?

3. Who is your competition?

What's your ultimate competitive advantage?

What's your brand promise?

What's your Identity?

If you have any questions, schedule a call-I love talking all things marketing!

Amanda Honeywell of HMG

I make creatively bold brands, experiences and solutions.

A. Honey

Chief Everything Officer



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