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How Custom Website Integrations Work

Updated: May 3, 2022

A man in front of a computer, figuring out how custom website integrations work.

If you ever wanted to know how websites are made, you've probably heard of WordPress. It's a platform that's been around for some time, and since it's still kicking strong, it must be good, right? Well, yes — it's easy to use, there are plenty of developers who know their way around it, and it offers an abundance of available plugins. Still, there are some things it can't do. And if you need a function that isn't there already, you'll have to learn how custom website integrations work.

Luckily, you're just in the right place to learn more. You'll find everything you need to know to push your website forward and get your business ready for Gen Z. For starters, let's take a deeper look into what custom integrations are.

What are Custom Integrations?

In layman's terms, it's when you build a custom software application, especially for your specific use. And don't be fooled into thinking that the solution has to be complex to be custom. It can be as simple as a plugin that moves data from one database to another, or it can be a complicated CMS that only you and the developers fully understand. You also need custom integrations if you want to allow data sharing between two apps that can't do it out of the box.

Keep in mind that someone is building these for you from the ground up. It'll take weeks or even months to get it complete, and it'll probably need a few additional updates down the line. As a matter of fact, if you're adding something substantial to your system, you'll need a developer to keep it running.

We'll talk about examples of custom website integrations a bit down the line. But now, let us tell you how they work.

How Custom Website Integrations Work?

If you've been in the business for a long time, you must have downloaded plugins that let you integrate apps before. These aren't that uncommon. If there are two software solutions that people love to use together, there's enough demand for developers to create an integration app that they'll sell to all of us. However, we're talking about something different here.

You're looking for a solution that does a specific thing you need. And if not many people besides you need such a solution, the chances are that you'll have to pay someone to create it from scratch. You'll need an experienced developer who can evaluate your needs and help you reach your goal.

Similar to working with web designers, you must know what you should tell the developers. If you go with a reliable company, the process will be rather simple.

First, they'll meet with all key stakeholders in your company to learn what's expected of them. Then, they'll analyze and document how your website works and develop a solution that will solve your problem. There are many ways they get there, but you shouldn't worry about those. As a customer, your only concern should be that it works.

Once the custom integration is developed and fully operational, the goal is that you don't even notice it. It should do its thing silently, and you can focus on other, more important things.

Most of the time, getting a custom integration that replaces a manual process in your workflow will trigger a chain reaction. All of a sudden, all of the other manual tasks will seem old-fashioned, and you'll probably want to bring them up to date as well. In a way, it'll make your business evolve.

Examples of Custom Integration

Now that you know how custom website integrations work, we want to take you through a few of the examples of typical use cases. If what you need is similar to something on the list, you'll be able to describe it to your developer more easily. You might even get an idea for something you haven't thought of before.

Integrations Between Business Software

One of the most common custom integrations is connecting two pieces of business software. CRMs and ERPs both work with your website. However, CRM experts from MoversTech CRM say that you want them to work with each other as well. If they do, your employees will have a better time using them, and you'll get better results.

And this is easy enough if you buy both solutions from the same manufacturer. However, if your CRM is made by one company and ERP by another, the integration will be a challenge. In this case, building the custom software is the only way you can go.

Business Software and eCommerce Platform

The eCommerce industry took off in the last couple of years. It seems that it will be the next big thing, but the competition is fierce already. Thus, to stay on top of everything, you must connect your business software and your eCommerce store (which is often a WordPress site).

A custom solution will automate mundane tasks and make things run more smoothly. You can be sure that it'll pay off, so when working on this kind of integration — dream big. The more things it does, the more time you'll have to focus on buying and selling rather than moving data from one place to another.

CMS and CRM Integration

No matter what your business is about, getting your CMS and CRM to communicate will bring you plenty of benefits. You'll be able to create personalized emails and an on-site user experience for all your customers and visitors. Moreover, you'll get a lot more data to analyze, so you can make your marketing campaigns as good as they can be. If you want to boost your business marketing, start here. 

Legacy System and Website Integrations

If you have a legacy system and want to integrate it with your website, a custom solution is the only way to do it. Most of these systems are one-of-a-kind, and they're built to serve a specific company. So, you can't just buy a piece of software ''off the shelf'' that will know what to do with the information your legacy system is giving out. Luckily, a good web development company shouldn't have difficulty making it a part of your website.

And that's all you need to know about how custom website integrations work and why you might need one. They're a lot of work to put together, but they can be of immense help. So don't shy away from them — embrace them.

Amanda Honeywell of HMG

I make creatively bold brands, experiences and solutions.

A. Honey

Chief Everything Officer


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