Get Your Business Ready for Gen Z

Updated: Mar 2

7 Ways to get your business ready for the next generation!

The next wave of consumers is coming–actually they are already here. Is your business ready?

Gen Zers (born 1995-2015) are the newest wave of consumers to small businesses. According to this generation, also known as the iGeneration or post-millennials, is the first to grow up on technology as we know it today. The average Gen Zer received their first phone at age 10 and many grew up playing on mobile phones or tablets.

So how do small businesses connect to this hyper-connected generation? They range from ages 4-24 as of 2020!

people relaxing with dog

First of all lets understand something about this generation...

Gen Z is made up of 86 million people, they represent about 40 percent of consumers and contribute to about $44 billion to the U.S. economy.



#1 Mobile Friendly Devices

On average this generation spends more than four hours on their phones daily and according to 78 percent of them consider their mobile device the most important device to go online compared to 74 percent of millennials (born 1980-1994). This shows the importance of mobile-friendly websites for small businesses.

If your website isn't mobile friendly, please contact us immediately!

#2 Keep Messages to The Point

However it is important to get to the point. According to VisionCritial, the average Gen Zer will pay attention to content for a span of eight seconds–four seconds less than millennials.

#3 Types of Products

Gen Z consumers are more fiscally conservative than millennials having witnessed the financial struggles of their Gen X parents (born 1965-1979). They use debit cards as their main payment method. They also look for aesthetically pleasing products when they shop.

types of products

Are you interested in hiring a professional commercial photography who can take high quality and aesthetically pleasing photos of your products? Look to our partners Hillsdale Marketing Group and read about their photography services here.

#4 High Quality Products

The Institute of Business Management states that 66 percent of this new generation say the high quality of a product matters most when making a purchase.

Improve your customer retention, build brand trust and boost your ROI by focusing on your product quality. Over half of Gen Zers view quality as a price point.

Regardless of the various viewpoints from Gen Zes, product quality is a competitive marker for brands that affects purchasing decisions and profitability.

Note: Source found at the bottom of this page.

#5 Rewards Programs

About 65 percent see the value in coupons and rewards programs.

It is important to get customers in the door of your business, but how do you get them to keep coming back? Of course, your superior products and amazing service, but sometimes customers need more than that – but what?

#6 Video Marketing

Also consider utilizing video marketing–especially for mobile devices as this is a highly effective way to reach Gen Z. Remember how we said Gen Zers have about an 8 second attention span? Think about Instagram vs. Facebook. You can't upload a video longer than :30 seconds on Instagram but Facebook prefers your videos to be 3 mins. or longer. When you are creating your Mini-Marketing Videos, think about the first 8 seconds. If you were a Gen Z consumer, would you still be looking at the video you are creating after 8 seconds?

Are you interested in hiring a professional agency who can create your Mini-Marketing Videos for you? Look to our partners Hillsdale Marketing Group and read about their video services here.

#7 Social Media