Getting Found Online–A Step-by-Step Guide

Updated: Feb 9

Solid Pyramid between Google and Phone

Take a look at the first image here. On the right is Google (one of many search engines). On the left you will see that 365MBS has a nicely designed, custom created website, that's live and active, mobile friendly and responsive. In the middle is an SEO Pyramid, blocking the two from communicating.

Google Page

A customer conducts a Google search for a product that 365MBS offers.

However, 365MBS doesn’t show up at all on Google.

Because the SEO Pyramid is standing in the middle, completely intact, Google can't find it even though 365MBS has a live website.

Let’s fix it!

Below is our step-by-step guide in getting your website seen top of search engines

Step #1

Local Listings

The first step in chipping away at the SEO Pyramid is to obtain and set up your Google My Business Listing, Bing My Places Listing, and Yelp/DuckDuckGo Business Listings. The 3 major local directory listings.

Pyramid between google and phone

These listings are great for being seen on local searches.

When you tell these listings your physical location (and there is no way around it, you can't use a PO Box) you'd have to be OK with these places knowing your physical location. Once you have them obtained, you can tell them to "hide" your location. However, when you hide a listing, it does hurt your overall search.

You also can only list one business at one location.

Google search results

After the 3 listings are set up, it's often a good idea to update Google My Business with posts, which you will be able to do from your mobile phone, or we are more than happy to help with this!

On a side note: Do you see the Ad listed above the website for in the screenshot of the Google search image? You will never be listed above an ad and in some cases, your competition have several ads and large budgets!

The only way to combat this is to run ads for your business and to hope you are paying more than the competition. We can help manage this, just give us a call: (517-320-2543) for a custom quote or visit here.

Google search results

Step #2

Directory Listing Program (DLP)

The second step is to go into our Online DLP which connects your business with 50+ directory listings simultaneously!

Pyramid between google and phone

Step #3

On-Page SEO

There are several On-Page SEO techniques that we implement; page title and description setup, ensuring internal links are being used, creating keyword clusters, making sure the Alt and other tags on your site are properly placed, compressing images and more.

Pyramid between google and phone becoming transparent

On-Page SEO should be updated often to follow Google’s Best Practices.

Google search results

Step #4

Off-Page SEO

Off-Page SEO includes services such as blogging and backlinking as well as social media management.

Pyramid between google and phone becoming transparent

Step #5

Reputation Management

Reputation Management sounds exactly like it is. Being reputable with your clients! Obtaining and managing reviews, networking with local businesses, sponsoring events, conducting Facebook giveaways and more.

Pyramid between google and phone almost completely transparent

Step #6


Hire an analytics manager to increase the percentage of visitors to your website!

Some professionals simply turn in lengthy reports via email and expect you to figure out what it is you are looking at. They also charge you an arm and a leg for it! Gathering reports is the easy part… it’s understanding what you’re seeing and comparing it to all the locations you can get reports from that’s the hard part. It’s also the MOST important part!

Transparent pyramid between google and phone


Search Engine Marketing

SEM is right after SEO, but it takes both to be successful. SEM is far more comprehensive than SEO. SEM includes SEO.

Important SEM strategies include Content Marketing, PPCs or Pay Per Clicks, Click-Through Advertising (CTA), Social Network Marketing, Email Marketing, Conversion Rate Optimization (CRO).

Transparent pyramid between google and phone

Overall SEM is wider than SEO. SEO delivers better organic search results, while SEM helps search engines drive more targeted traffic to your site. As a result, effective SEM advertising helps your business.


If you have any questions, schedule a call-I love talking all things marketing!

Amanda Honeywell of HMG

I make creatively bold brands, experiences and solutions.

A. Honey

Chief Everything Officer



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