How to Go Viral on Social Media

Tips and tricks to go viral on social media
How to Go Viral on Social Media

Knowing which platform to use, how to go viral, and learning algorithms will help your business succeed on social media.

With the changes made in algorithms on popular social media platforms like Facebook and Instagram these past few years, businesses need to change how they post and interact on social media.

Facebook wants every user to interact with their friends and followers. They want them to reply, ask questions and have fun. They want businesses to be real users who treat their followers as friends and hang with them.

While shares of a post still receive the highest rates of exposure for businesses in many ways, let’s talk about how your followers see your posts in the first place.

You would think that if someone follows or likes your business page and you post something, they automatically will see your post, right? No. Because we all follow and like so many other profiles (friends, groups, and business pages), and there is only so much time in a day, we aren’t see everyone’s posts.

Your post needs 14 comments to help others who follow your page see it. To get 14 comments, respond quickly to the first few that come in. Try replying with a question to engage the original poster to continue conversing with you.

Your friends and your followers (those who ‘Like’ your page) won’t see your posts in their newsfeed unless:

  1. That particular follower often interacts with your business page naturally.

  2. You have ads running specifically for conversion.

  3. Your post has many comments because you reply quickly to comments.

  4. Your posts get lots of shares (Share your business page’s post to your personal page, too. Page first, then profile!)

  5. You share your business page’s post to a group page of relevance.

And, of course, your post makes followers feel something (happiness, sadness, anger, etc.).

Infographic showing 5 Successful Tips to improve social media marketing for small businesses
5 Successful Tips for Social Media Markting

As you might imagine, this has caused a significant change in how businesses are performing on social media.

You might not be able to be on your platforms every day, hours at a time. So if you’re posting a lot of beautifully designed graphics, custom curated copy, keywords, and hashtags daily, it’s a waste of time. Therefore, start small. Post once a week! Yeah, I said it. You’ll hear a lot of chatter about how you need to post multiple times a day to Instagram, or three times a week to Facebook, etc. but screw that. It’s about quality, not quantity. Spend time once a month to create a document. Write an article like this blog post, then pull elements from it to create four particular, custom posts, schedule them on ONE platform once a week, and go from there.

Pro Tip: When researching your article and finding backing information, save the phrase you typed into your browser and use those keywords in your blog. Think about it like this. If you used that phrase to find what you were looking for, others will too! Need someone to help you with social media marketing but aren’t sure you should outsource?

Running Social Media Ads

Listen to Facebook and Instagram and do what they wish! You might run ads on those four posts. If you run ads, take your budget, and monitor your success.

RIO to show how much money small businesses should spend on PPC Ads
RIO to show how much money small businesses should spend on PPC Ads

How do you choose the right platform for your business?

According to Adobe, there are 7 Top Social Media Sites You Should Care About in 2022. But we want you to choose one (or two if you wish) of these top three!