As a business owner, you eat, sleep and breathe your business. It’s all you think about, plan for and spend most of your time and money on.
As crazy as it might seem, not everyone else thinks about your business as much as you do. Weird, right? While it may be the first thing on your mind, it is not a priority for just about everyone else.
So what is the best way to promote your business without talking about it all the time? Here are a few ways you can gain attention for your business without talking about it directly.
Put it in Writing
You have a wealth of knowledge about your field. So share it! Write articles and blog posts for your business’ website about topics you are knowledgeable about. For example, construction companies can give tips and advice on simple DIY projects anyone can do. While you may not mention your business directly, when potential customers think about a home improvement project, they will think of your construction company.
Talk it Up
Don’t just write about what you know, talk about it, too! As a local expert in your field, share what you know with the community. Most communities have one or several non-profit service groups who are always on the lookout for speakers. Get it touch and offer up a 20 minute talk on what is going on in your field. You may even get a free breakfast or lunch out of the deal - depending on when the group meets. Kiwanis, Rotary, Lions, and Jaycees are just a few of the many organizations who welcome knowledgeable speakers on a wide range of topics.
Utilize all Types of Media
Social media is a must for any business, but there are other types of media you can utilize to talk about trends or updates in your industry. Association newsletters are a great place to start, but also look to local radio stations and newspapers. Some may have opportunities for guest columns, business spotlights or even guest DJs. The more customers get to know you, the more they will think of your business.
Tell Your Story
Most people don’t believe it, but every person has a story. Tell yours! Talk about how you got into the industry, obstacles you had to overcome and how you came to open your own business. Customers connect with personal stories and can often find a common thread from your story to theirs. That connection draws potential customers to your business first.
When a customer shows appreciation for what you do, ask them to write you a review. Post testimonials on your website, in brochures and on social media. It will make both you and your customers feel good, and you didn’t have to say a word.
There are many ways to promote your business without talking it up. It may seem counterintuitive, but the more potential customers get to know you, the more they will think of your business.