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February Marketing Ideas and Inspiration

Updated: Feb 10, 2022

February is the month of LOVE, in which we honor those we care about while also learning to let go of things we don't care so much about. If the word LOVE does not fit with your brand's personality, there are a plethora of other options to consider. Preparing a promotion that may involve a blog post series, sales and discounts, social media posts, sweepstakes, and other activities is essential.

In the US and Canada, February is Black History Month.

As a result, businesses have the opportunity to create content that highlights notable people of color throughout the entire month.

In February, we recommend launching social media campaigns honoring and raising awareness of black African American icons.

#enterpreneurlife #blackhistorymonth

There is so much going on in February this year from animal holidays such as National Love Your Pet Day on the 20th to President’s Day on the 21st, a Federal Holiday! (who’s got the day off?)

Let’s take a look at some of these days–maybe you’ll find inspiration on social media, in your restaurant or store with a sale or promotion, or maybe you’ll just find a way to honor someone in your life!

2/2/22 - Groundhog Day


As we wait anxiously to see if winter will last another six weeks, we shiver in our boots. Groundhog Day, which is based on a Dutch superstition, is also closely associated with this holiday, thanks to the movie starring Bill Murray.

2/3/22 - National Women Physicians Day

This year's National Women Physicians Day will be celebrated on February 3 for the first time. The event commemorates the birthday of Elizabeth Blackwell, who was the first female medical doctor in the United States. It's a time to recognize the achievements of women doctors across the country, as well as the progress made since Blackwell's time. Nationally, there are still fewer female doctors than male doctors, but the number of female doctors is steadily increasing. For the first time in history, women accounted for more than half of all students enrolled in medical schools in 2017.

2/4/22 - World Cancer Day #WorldCancerDay

The purpose of World Cancer Day is to honor those who have overcome cancer and to provide encouragement to those who are still battling it.

On a day like this, it's important to tell the stories of people who have fought cancer bravely.

2/4/22 - National Wear Red Day

National Wear Red Day is observed on the first Friday in February (February 4). The color red is worn by everyone across the country on this day, which is designated as American Heart Month, in order to raise and spread awareness in the hopes of helping to eradicate heart disease and stroke, which affect millions of women all over the country each year. Make your way through the city wearing your brightest red — whether it's lipstick, a pair of pants, or your favorite hat — as you paint the town red.

2/5/22 - National Eat Ice Cream for Breakfast Day

ice cream and strawberries

Allow yourself to indulge in your favorite treat. Before 12 o'clock. We're not going to pass judgment!

It's National Eat Ice Cream for Breakfast Day, so indulge! Surprisingly, this holiday was created in New York City during the middle of the winter season. Ice cream day was established in the 1960s (clearly because it is an innovative concept), and it continues to serve as evidence that you can enjoy ice cream at any time of the year, at any time of the day, and on any occasion. On the first Saturday in February, go ahead and indulge in your favorite sweet treat.

2/7/22 - National Send a Card to a Friend Day #SendACardToAFriendDay

National Send a Card to a Friend Day is all about showing our appreciation for the people in our lives and expressing our love and gratitude to them.

We believe that a digital appreciation card (email it or add it to your signature for that day!) can help you show your customers and employees how much you appreciate their support in terms of creating content for that day.

2/9/22 - National Pizza Day #NationalPizzaDay

National Pizza Day is nothing more than a celebration of one of the world's most delectable foods, and it is not to be taken too seriously.

Consider hosting a special pizza-themed event that you can promote on your social media channels. You could also hold a pizza photo contest that participants can enter by using the hashtag #NationalPizzaDay.

2/10/22 - National Umbrella Day

multiple umbrellas of different  colors

Umbrellas have been a part of many cultures since ancient times, and their history is one that should be remembered.

It was once said by Dolly Parton that if you want to see the rainbow, you'll have to put up with the rain first. Despite the fact that she didn't say anything about how to deal with the rain, for generations, the umbrella has been the preferred method of dealing with it. As a result, we celebrate National Umbrella Day on February 10th!

2/11/22 - Don't Cry Over Spilled Milk Day

Is it possible that you're crying over a spilled glass of milk without even realizing it?

You're not alone in thinking that a day set aside on the calendar to avoid crying over spilled milk is a ridiculous idea... Don't Cry Over Spilled Milk Day is observed on February 11 every year, and it's right there on our calendar. Are you perplexed as to who, aside from small children, would cry over a spilled glass of milk?

I’ve cried over it before, I’m sure ;)

2/13/22 - Super Bowl Sunday

I’m no sports fan, but Google tells me that the first Sunday in February marks the beginning of the official start of the NFL season in the United States.

At the culmination of 17 hard-fought games spanning 18 weeks, the NFL's two best football teams battle it out for the world championship in the most watched television event in the United States.

However, over the course of 51 years, the Super Bowl has evolved into something much more than a football championship game. Every year, nearly one-third of Americans look forward to it for a variety of reasons: the spicy chicken wings, hearty chili, ice cold beer, rowdy friends, high-budget commercials, spectacular halftime show, and, last but certainly not least, the football game. To celebrate Super Bowl Sunday, crack open a cold beer, settle down on the couch, and turn on the tele.

Here’s a fun fact: Did you know the game was originally known as the ‘AFL-NFL World Championship Game’? Me neither.

2/14/22 - Valentine's Day #ValentinesDay

a book with pages folded into a heart with a pink rose laying to the left

Valentine's Day provides businesses with the opportunity to celebrate unconditional love and, in general, spread love vibes. This is especially true for those in a romantic relationship, as well as anyone who enjoys hearts and wearing red.

Show your appreciation for this day of love by posting a #ValentinesDay post and using a special promo code.