Online & Marketing Terminology 101

Updated: Feb 9



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Online Terminology 101
  • 404 Error: A screen message that appears when someone tries to visit a site that does not exist.


  • AdWords: #AdWords is an online Google advertising service that displays an advertiser’s content based on #Keywords and #Cookies. Income is made for #GoogleAds and the advertiser based on “clicks”.


  • Aerial Drone: Flying object that takes photos or videos of practically anything, anywhere. It is usually operated by a remote.


  • #AffiliateMarketing: Pay a commission or flat rate to an influencer or a company for promoting your products or services through their #SocialMedia channels or website or other forms of marketing. Examples of affiliate marketing are: Content marketing programs - blogs and web pages, Coupon-site programs, Review-site Programs, Loyalty Portals, Incentive Programs, #EmailMarketing, Digital assets, Traditional Media


  • Algorithm: Social media platforms such as #Facebook, #Twitter, and #Instagram recognize the relationship of an individuals or businesses social media account/s, and highlights the feed with what the person “likes” and interacts with. Also, certain advertisements will be displayed on one’s social media bases on searches.


  • Alt-tags: #AltTags, simply put, are words or text that describes an image for clearer understanding for a customer.


  • #Analytics: The result of stats and data. This is useful if a business is trying to understand what works and what doesn’t.


  • Audio Advertising: Audio advertising – radio or television – is used to promote a business or product to gain customers and/or business.


  • Banner Ad: A type of digital image ad that can be placed across different websites.


  • Blog: Short for “web log.” A blog is a web page or a website that is regularly updated with new fresh written content designed to attract new visitors and engage existing visitors.


  • Bounce Rate: The percentage of visitors to a website that leave immediately without clicking or interacting with any portion of the page, according to geekpoweredstudios.com. For example, if 100 people visit a website, and 50 of them immediately leave, the website has a bounce rate of 50 percent. Websites aim to have as low of a #BounceRate as possible, and averages tend to be anywhere between 40-60 percent.


  • #BrandBrief or #MoodBoard : The collection of a business’s marketing materials from the logo, fonts, and colors to they tone and voice of how a business presents itself.


  • Brand Loyalty: When consumers continuously purchase or rely on your product or business instead of trying out similar products of businesses, they are #BrandLoyal. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.


  • Branding: Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. #YourBrand is derived from who you are, who you want to be and who people perceive you to be.


  • Broadcast: A broadcast that could be either online, on the radio, or television - usually sharing recent news to keep people up to date.


  • Business Listings (Offline): Listing business information such as name and address in certain areas like print or audio media.


  • Business #DirectoryListings (Online): Listing business information such as name and address on Google, and other search engines/websites.


  • Business Motto: A slogan or phrase that describes a business’s idea, and even goals.


  • Business Philosophy: Ideas or beliefs that a business works towards and firmly believes in. The philosophy is essentially the skeleton of the business.


  • #BusinessPlan: A business’s set of goals and plans that help reach an obtainable goal or mission.


  • Business Vision: A mental image of how a business sees themselves now and in the future. A vision helps a business stay on track while staying motivated.


  • Click Through Rate (CTR): The percentage of users who click on links in web pages or marketing emails. According to skillcrush.com #CTR is significant because it measures how many users are actively engaging with linked content on a site.


  • Coding: Essentially a type of computer programming that builds and designs things to operate properly, such as a website.