Rank High on Search Engines

Updated: Jan 24


Rank high on search engines.


We’ve all heard the term Search engine optimization (#SEO) but what is SEO exactly?


In simplest form, SEO is the process of making sure your website is being seen on #searchengines as a valuable option for users. To do this, you must take control of your #onlinepresence so that search engines like #google (GMB), #bing and #yahoo trust your business enough to share it first! They need to believe that what you are offering is of value so that they can provide correct answers to users who ask questions.


Take control of your online presence.


DLP

A Directory Listing Program (DLP), such as #yext, will simultaneously list your business’s website, hours, location, products, services, staff bios and more across 100s of online #directorylistings with a click of a button! ​



Pay-Per-Click Ads (PPC)

PPCs


You'll want to set up and monitor retargeting #PPC ads for your marketing efforts on Google, Yelp, #facebook, #amazon, #youtube, etc.


Optimization


Spend time each month #optimizing the three main search engines: Google My Business, Bing and Yahoo.


Clear Interpretation


Interpreting reports can be daunting. If you have a project manager, they should read and understand all of the reports your SEO agent obtains and present them to you at regularly scheduled marketing meetings.


Citations and Links


Work on ensuring your business is referenced and mentioned on other domain sites that have an authority of 20 and above.


Analytics


Apply data patterns towards effective decision making when it comes to your website, your directory listing and your search engine marketing (#SEM).


SEO should be the main focus of any website as it’s the most important service out there. Because having a website alone doesn't mean you will get found online!


A little bit about what we do…


The Directory Listing Program (DLP)


We will list your business on our DLP, CMS platform which simultaneously lists your business’s website, hours, location, products, services, staff bios and more across 100s of online directory listings with a click of a button! Popular listings are GMB, Bing, Yelp, Mapquest, Superpages, White and Yellow Pages, Amazon Alexa, Showmelocal, Merchantcircle, Citysearch, uscity.net, USA Chamber of Commerce, Brownbook, Localstack and many more! ​


Optimization


In addition to your DLP communicating and managing your directories, we spend time each month optimizing the 3 main search engines. Bing communicates with #duckduckgo and #yelp communicates with Yahoo! We also optimize all of your website pages on a monthly basis using Yoast. Our efforts enrich your site following Google’s best practices for powerful content management.


Citations and links


We work on ensuring your business is referenced and mentioned on other domain sites that have an authority of 20 and above. We also receive a link from a website with the anchor text of your choice. This process is a tedious and well thought out task, one that pays off tremendously for your business or website, but it does not need to include a hyperlink at all.


Monthly reporting is key!

Reports w/clear interpretation of


We will monitor and run a monthly SEO report from SEMRush, a monthly analysis report from Google, a directory submission report from our DLP and a social status report from Facebook! We also give a report of which directories we have submitted your business to. These reports will also be sent to your project manager, so they have them read and understood to present at your regularly scheduled marketing meetings.


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If you have any questions about ranking high in search results, please feel free to reach out to us at https://www.hmgroupmi.com/contact

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Hillsdale Marketing Group

& Hillsdale Web Design

Hillsdale, Michigan USA  |  +1 517-320-2543