Updated: Mar 2
Businesses can get so caught up in developing their core products that they forget how everything looks to someone unfamiliar with their brand. There are numerous examples of unintuitive websites where it can take you forever to figure out what that company is actually selling. Hopefully, this article will help you learn how user-friendly websites can increase your sales and improve customer satisfaction.
Get to know your customers
If you have been in business for a while, you should already know who your products appeal to and what your customer base is. However, you should keep coming back to that topic and rethinking how to make things better for your ideal customer. Analyze your customers' needs and try to figure out if they have a problem that you can solve. Sometimes needs aren't expressed verbally, so you'll need to work hard to understand your customers and their demands, perhaps even better than they do.
There are multiple ways to go about this, but the underlying principle is that you should try to connect with them in as many ways as you can.
Have a strong presence on social media and integrate widgets for social networks on your website. Look at what people are commenting and sharing, and use that information to guide your website's design principles.
Use discount codes. Give customers sharable discount codes after they purchase your products. This has a dual benefit as it boosts brand loyalty and promotes your products at the same time.
Host a review section on your website. Give users a platform to voice their opinions. The way you handle complaints and reviews can do wonders for your credibility.
Create polls and surveys on your website with which you can ask your customers questions to get their feedback on your products and website.
All of these features will lead to a user-friendly website that can increase your sales. Implement as many of them as possible, and start brainstorming new ways to connect with your audience.
Have a really simple website design
Once a user has actually landed on your website, you should ensure they have an easy time navigating your pages. Can they find what they are looking for, or is your website a convoluted mess that only makes sense to the designer who made it? Talk to your web designer about streamlining your website and adopting a simple design with minimalist features. A good test is to have someone unrelated to your business look at your site and test it out without any bias.
Keep everything stupid simple, and you'll quickly realize that user-friendly websites can increase your sales; however, neglecting your users can lead to significant bounce rates and lost profit.
Have a clean presentation and easily understandable actions.
Minimize the number of menus and buttons so that visitors don’t feel overwhelmed.
Group similar items together so that they are easy to find.
Let users contact you
We've run into too many websites which offer no real way for their customers to contact them or ask questions. At best, they offer a form that can be used to generate emails. That can seem cold and unwelcoming. What's worse is that it can cause a large number of users to just back out and not send you their inquiry.
Your website needs to allow users to directly interact with one of your employees. Nothing is going to beat the personal touch of talking to a sales representative. Therefore, you should allow customers to call your sales team, which can convert website visitors to sales. There are several ways to set up clicks to call buttons and widgets. Experts at Convert More advise that one of the best options is to place a floating button for calls on your website.
Have a good idea of how people use your website
You should identify how users are coming to your website. They can reach your site by entering the address in their web browser or by looking you up in their search engines. If you are running a marketing campaign, you can hand out different affiliate links, so you can tell how users are coming to your landing page.
Another important thing to track is how users behave once they get to your site. This can help you identify your website's weak points and reduce your bounce rate. Once you know which features engage users the most, you can tweak your site and cater to their interests. Place clear call-to-action buttons and create content to which users will respond.
Mobile first design
It almost feels like stating the obvious, but your business should appeal to users of all ages. Both the younger and older demographics are mainly using their phones to access the internet and visit websites. That means focusing on mobile-first design is your primary goal. Make sure the pages load quickly and optimize all of your media files for smaller screens. Navigation through pages needs to be simplified to the point that it can easily be done with just one finger. Place all of the buttons and menus within thumb's reach since that's how most users hold their phones. This means that most of the items users will frequently press and engage with should be in the middle or the bottom of the screen.
The bottom line
We hope this article helped you learn how user-friendly websites can increase your sales. Instead of alienating your users, you should center your design on them. By approaching website design with your customers in mind – you will end up with an easy-to-use and intuitive site that your customers will enjoy browsing and shopping on. Now that you are geared up with knowledge, it's time to redesign your site and boost your sales!
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