Warning! Don't Get Blacklisted!

Updated: Feb 9

X on laptop email on desk in office space
Don't get Blacklisted! Follow this simple rule.

Don't get Blacklisted! Follow this simple rule.

The Gmail mail server ‘send’ limit is approximately 100-150 emails per day when connected to the server from a remote email client. You can send 500 emails each day through the Gmail SMTP server when logged into their web interface. The Comcast mail server limits residential customers to send 1,000 messages per day.

We have witnessed a few businesses who’ve been blacklisted, and we're here to tell you, it’s EXTREMELY hard to get off the list. Our recommendation? We recommend sending bulk emails to members of a group or community via Mailchimp or Constant Contacts.

But what if you’re asking yourself, “Why would I need to use such a big program for sending simple emails?” And the answer is simple; even if your email blast is only 1 sentence, you can still get blacklisted if you send more emails than was is allowed.

Now, you might be asking yourself, “I only send 50 or 100 emails at once, every couple of weeks, so why do I need to use something outside my email provider?” And in this case, while you make a fair argument... the real question is, did you forget someone on your list? Or, better yet, did you forget to delete someone? Are you Bcc’ing (blind coping) your contacts, or can everyone see everyone’s email?

When you allow the other contacts the availability to see each other’s email you are subjecting them to the possibility of having their email used without their consent. It’s not ‘against’ Google or Comcast protocol, but it’s bad business.

When you allow your members the opportunity to “unsubscribe” on their own free will, you give them the freedom they need to feel safe with giving you their email in the first place. As an added feature, when you use Constant Contacts or MailChimp you can actually go in and look to see which person opened your email and which didn’t. This way, you can see who actually read your email and who claimed they did, but you know they didn't.

It’s a nice feature!

If you have any questions please let me know!

Amanda Honeywell of HMG

I make creatively bold brands, experiences and solutions.

A. Honey

Chief Everything Officer