The User and The Search Engine

Updated: Jan 24

Your website should be communicating to search engines as well as your customers.


There are two viewers of a website at all times; the user (your customers) and the search engine that answered their query (Google and YouTube, to name a few).


Your customers are searching online for the services and products you offer. You want your website to be the first they find. It may sound simple but getting customers to your site is only one of many parts to having a successful online presence. To make sure customers find your business and click on your site, you need to make it stand out from your competition.


That’s where we come in.


Competing for Share Time


With search engines, you’re competing for ‘share’ time. Search engines want to show accurate and valuable information. They have guidelines as to when your business will be shown and to whom it’s shown. Search engines read text and read it often to find the best solution for a question. It’s the name of the game, and we know how to play!


Brand and User Focused


​When it comes to the user, we understand that they want to find the correct answer from the most trusted source, and they want to find it quickly. Your brand should focus on content through a variety of avenues to reach more customers everywhere they look.


Working Together


Your website can’t be seen online alone so it needs online marketing to back it up. To users, your website acts as the lobby, the brochure, the first place they go to see if what you have to offer suits their needs. To search engines, it’s entirely different. Your website acts as the hub, the command station, the end all solution. We know how to hit the mark on both fronts.


The Right Package!


We’ve developed packages and offerings focused on successfully communicating with the user and the search engine which makes what we do uniquely successful!


Managing It All


Through all of the services we offer, our clients don’t need to go anywhere else! We do this specifically so that we can ensure your brand is being represented correctly across all aspects of your marketing efforts. We create individualized marketing and advertising strategies for businesses and organizations so their brand message and marketing budget stay on target.


Getting Started

Take your marketing plan to the next level.


When your business is ready to get started, we have our onboarding process set up in 3 easy steps.

When you become a client, your business will enter into our Exclusive Client Program (ECP) where you will be provided customized services and products, including specific strategy plans–updated regularly–and the tools to successfully brand and market your business (with our help of course) all while staying within your budget.


You will have access to our professional and curated services and products that are not offered to clients outside the program and you'll be assigned a project manager who’s dedicated to your case.


If you have any questions please let me know!


Amanda Honeywell

HMG / HWD

Chief Everything Officer Design Obsessed

"I want you to look as good as you are!"

ahoney@hillsdalewebdesign.com

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