What to Expect in a Web Design Quote

Updated: Feb 9

woman helping with computer work

When you ask a web designer or company to provide your business with a website quote they are going to ask you a TON of questions. There are so many variables that come into play when it comes to building and managing a website.  But one thing is for sure, a new custom website should be one-of-a-kind! 

I’m going to break this down into sections:

  • Build Outs

  • Host, Domain, Email

  • Updates and Maintenance

  • Search Engine Ranking

Build Outs

Does your website need completely re-designed or setup or can your site be migrated? Or, do you need a custom coded website or App developed?

If you would like your website to be able to transfer from one company to the next as you change things, move, grow, etc. it's important to understand how your site is being built.

You are going to be looking for what your 1-time investment will be with the buildout and what comes with that buildout.


You'll be asked to provide as much "Media" as you can. Media is images, typography, videos and

creative composition, information, data, text, photographs, graphics, messages or other material.

We like to ask for the following:

  • List your products and/or services

  • Do you have rates that you would like shown on your site? If so, do you have a price sheet or order forms created?

  • What will your service area be and who is your demographic? Who will you be providing your products and services to?

  • What is your mission statement, your motto, your philosophy? What are your guarantees?

  • We'll need a company short and long description

  • What is your slogan and do you have an elevator pitch or call-to-action statements?

  • What is your contact information and what kinds of contact information will you want shown on your site?

  • How did the company start? What's your story?

  • If you plan to sell from your site what is your store policy (customer care, privacy and safety, wholesale inquiries, payment method).

  • If you sell from your site or from your location, what is your shipping and return/exchange policy?

  • On your products or services, do you offer a warranty?

  • For either of your product or services, what is your process? What can your client or customer expect when they enquire your goods? What should they know about how the order will go and what to expect?

  • Do you have a "how to care" for your product?

The more information you can provide, the better. A web designer will need to know as much information as possible so they can determine the number of pages your site will have.

Need help coming up with your content? While some web design companies may not offer this services, here at HMG, we do! Just reach out to us and we can set up a time to discuss this process with you.


Once your web designer has all of your content, they can help you determine the number of pages you will need. It's important to understand that while it may seem like a good idea to have all of your service and products listed on one page of your site, for SEO purposes, it may be good to have a page for each item. It may be beneficial for your business to also have landing pages for each service area.

Host, Domain, Email


Do you know what kind of Hosting Plan you need? Do you know what kind of Hosting Plans are available?

Most of the time, a host fee is separate from the buildout. You're looking for the cost of your GB... 3GB, 10GB, 20GB, etc. and if your site offers eCommerce, applications such as forms, plugins, etc.

It's also important to know that a host fee may not include your domain, SSL, emails, maintenance or updates so be sure to have that all laid out clearly in your contract.


Do you already own your domain, or do you need a new one? What privacy settings are you looking for? If you are going to market your website to a variety of locates or people, you may consider obtaining multiple domains.