Why an Online Presence is So Important for Businesses

Updated: Mar 2

Need a plumber, electrician, day care provider? Chances are the first place you look for one is online. And you are not alone. SEO expert Bradley Shaw reports that 92% of searchers will pick businesses on the first page of local results.


Does your business have an online presence? If not you could be missing out. Nectafy, a growth content company, states that 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. Statistics show that the number of people with smartphones is only growing–from 2.1 billion in 2016 to around 2.5 billion in 2019.


Why be online–because it works.


85% of retailers rate #SearchEngineMarketing as the most efficient acquisition tactic, according to Forester, higher than direct mail (15%) and offline advertising (8%).


Google, arguably the most popular search engine, states that 46% of all Google searches are seeking local information and seven out of ten customers visit a business or make a purchase based on info they found online.


How Does Your Business Look Online? Run a listing report on your business now!

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Is Your Business Found Organically Through Search?
Here at Hillsdale Web Design, we help your business check the health of its online business information and find the most critical location data that appears on Google, Yelp, Facebook and dozens more maps, apps, search engines, and directories.

Having your business online is not only beneficial to you but to your customers as well. An up-to-date website and #SocialMedia presence extends your business hours, alerts customers to upcoming sales and events and takes your business global.


If you don’t think having an up-to-date website, Facebook page or Instagram accounts are important, just know this–your competition does. If a customer is searching for your type of business online, who are they going to find first?

Bing Yahoo Facebook Yelp Online Directories
Yahoo, Facebook, Bing and Yelp are all Online Directories

Remember, 92% of searchers will pick businesses on the first page of local search results. So where is your business? Customers don’t want to waste their time. They look online first. In-store traffic is based on online searches. 70% of customers visit a store based on information found online.


Now that you understand the importance of having an online presence for your business, how do you get more traffic to your website?


It’s one thing to have a website. It’s entirely different to have a website that gets results. Look, anyone can have a website. There are tons of programs out there to be able to throw up a site quickly and relatively painlessly. However, if you want that site to do anything, if you want to have anyone go to that site, basically if you want anyone to find your business you need client engagement or #SearchEngineRanking or “SEO”.


But what is SEO? The internet throws around a lot of acronyms and #SEO is one to know. It stands for Search Engine Optimization. SEO means increasing both the quantity and quality of visits to your site through local and organic searches. So, not through paid advertisements.


Wondering what the differences is between organic and local SEO?


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Being Seen Organically for Farther Reaches

Organic SEO is the improving rankings for the main “organic” area within search engines. It is important to businesses with a national and international focus. This type of SEO focuses on improving rankings within the organic search results (as opposed to the “local-pack”) by optimizing a website for Google’s search engine algorithm. Organic SEO is traditional or classical search engine optimization, which s