• Anne Brenner

Why an online presence is so important for businesses.

Need a plumber, electrician, day care provider? Chances are the first place you look for one is online. And you are not alone. SEO (search engine optimization) expert Bradley Shaw reports that 97 percent of consumers search online to find local businesses.

So does your business have an online presence? If not you could be missing out. Nectafy – a growth content company – states that 88 percent of local business searches on a mobile device result in either call or visit to the business within 24 hours. Statistics show that the number of people with smartphones is only growing – from 2.1 billion in 2016 to potentially 2.5 billion this year.

Run a listing report on your business now: https://www.optimizelocation.com/partner/hillsdalewebdesign/diagnostic.html

At Hillsdale Web Design, you can check the health of your online business information with help from their listings scan. Instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens more maps, apps, search engines, and directories.

Why be online – because it works. Eighty-five percent of retailers rate search engine marketing as the most efficient acquisition tactic, according to Forester, higher than direct mail (15 percent) and offline advertising (eight percent).

Google, arguably the most popular search engine, states that 46 percent of all its searches are looking for local information and seven out of ten customers visit a business or make a purchase based on information they found online.

Having your business online is not only beneficial to you but to your customers as well. An up-to-date website and social media presence extends your business hours, alerts customers to upcoming sales and events and takes your business global.

If you don’t think having an up-to-date website, Facebook page or Instagram account is important, just know this – your competition does. If a customer is searching for your type of business online, who are they going to find first? And what are they going to find when they click on your link?

Ninety-two percent of searchers will pick businesses on the first page of local search results. So where is your business? Customers don’t want to waste their time. They look online first. In-store traffic is based on online searches. Seventy percent of customers will come to a business based in information they found online.

Your business needs an online presence. There are many more customers for your business out there. Local SEO has the potential to bring them to you.

References: https://www.allbusiness.com/5-reasons-online-presence-essential-small-businesses-106737-1.html | https://seoexpertbrad.com/local-seo-stats/

For more information on SEO, visit www.hillsdalewebdesign.com today!

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